DecisionTwin AI models how an entire B2B buying committee decides, negotiates and purchases — then shows you exactly where revenue leaks out of your funnel. Test a price, quote speed or delivery change against thousands of synthetic buyers without touching a single real customer.
Raise a price 4% and you might win margin — or quietly lose 11% of deals at the negotiation stage. You only find out a quarter later.
Most B2B deals are lost before a human reads the quote. DecisionTwin shows how much revenue your turnaround time is bleeding.
Procurement, the technical buyer, the CFO — each kills deals for different reasons. We simulate all of them, and tell you which one to fix.
Everything below runs in your browser. No login, no data leaves your device.
Configure a scenario and hit Run simulation.
Your Revenue Leak Map appears here.
Run two scenarios with the same random seed so the only differences come from your changes — not sampling noise.
Explainable by design. Every lost deal has a reason you can act on.
Every B2B deal is decided by a committee, not one buyer. We sample synthetic buyers from five real-world roles, each with its own decision drivers:
At each stage a buyer may drop — and we record why: won't engage, quote too slow, price gap, delivery, payment terms, or internal veto. No black-box scores.
We aggregate every lost deal, group by stage and reason, multiply by deal value, and sort by £ impact. The top row is your highest-ROI fix — scaled to your annual pipeline.
Run any two scenarios side by side and ship the variant that wins. Test the price rise, the faster quote, the expedited delivery — without risking a single real customer.
Start free. Upgrade when simulation becomes part of how you sell.
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Book a 20-minute walkthrough and we'll model your real pricing on your real pipeline.
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